Merriam Associates can help you with your naming project, whether your firm is a Fortune 500 global powerhouse or a start up. We name companies, products, services, programs, and more. We offer three levels of service to fit differing budgets and needs.
Express Name Ideas:
When you just need a few ideas to get your creative efforts started, we can help. Our affordable express package offers 12 name concepts you can use for your name, or as sparks for interesting new name ideas. We give you sound basic advice and a jump-start on creative thinking.You get:
- Copy of Merriam’s Guide to Naming
- Creative consulting telephone conference
- 12 brand name concepts (with available dotcom domain names)
- Advice on evaluating concepts
Basic Name Creation:
We take the expensive and expansive naming processes of international corporations and scale them to fit smaller budgets. When you need a fast, no-nonsense naming help, our thorough, yet simple Basic Name Creation package is your best option. Our process gives you winning concepts and then provides valuable outside feedback on those ideas. We repeat the cycle to distill your best possible options and provide you with an initial trademark screening.
The Basic Name Creation package includes:
- Creative consulting session
- Copy of Merriam’s Guide to Naming
- Creative brief and evaluation criteria
- 12 brand name concepts with clear dotcom domain names
- Our unique evaluation process with qualitative name feedback
- Research review sessions
- 12 more name concepts / more field evaluations
- Consultation on final selection
- Initial trademark screening
Corporate Naming Projects:
Merriam Associates has worked on some of the world’s largest brands and can provide advanced services for naming, identity and brand strategy development including:
- Naming systems for complex brand portfolios
- Multi-national quantitative and qualitative research
- Linguistic, semantic and cultural testing globally
- Domain name strategies
- Trademark screening and advice
