Naming your business or product is the first step in creating a brand. It can be notoriously hard to do well. Whether you are a Fortune 500 company or a start-up, you can’t afford to get it wrong.
Merriam’s Guide to Naming gives you practical advice and real-world examples that help you get past the frustration, cut the expense and avoid common mistakes in naming. Inside, you will learn:
- The pitfalls to avoid
- What worked for the world’s largest brands
- The key criteria of a great name
- How to navigate the stumbling blocks that waist time and cost money
- Dealing with the challenge of domain names
- Addressing complex issues such as how the company relates to product names and how to deal with names in mergers and acquisitions
Plus you will get tools for creating, evaluating, and implementing your name. Merriam’s Guide to Naming gives you a proven process that works for small companies and scales for million dollar global organizations.
