Lisa Merriam is a brand consultant who has made a career of helping companies build and manage brands. She has led over 100 naming projects for billion dollar Fortune 500 multinationals and tiny start-ups. Her naming experience includes business-to-business and consumer brands, in sectors as diverse as fashion, retail, technology, industrial products and more. She is President of Merriam Associates and consults
with branding, advertising and marketing agencies globally.
Prior to starting Merriam Associates, Lisa was a brand strategy director at McCann-Erickson’s FutureBrand consultancy and was director of Marketing for E Ink, the company that innovated the technology behind Amazon’s Kindle e-book reader.
Lisa is a seasoned copywriter and published author. She has written for publications such as
- American Bank Marketing
- Apparel Magazine
- China Business News
- Sporting Goods Business
And many others. She has also written and illustrated a series of children’s books targeted to elementary age readers.